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Sailor Guevara, Executive Director, Good Deeds Spirits.
Sailor is a renowned Spirits Specialist, Influencer, Hospitality Veteran, Brand Strategist, Spirits Journalist, Podcast Host, and Award-Winning Mixologist who has accentuated the Spirits Industry for the last 30+ years. As the recipient of the prestigious Icon of Whiskey Award in 2020, an honor given to the individual who most effectively advances understanding and appreciation for the craft of whiskey making, Sailor brings a wealth of experience and a deep passion for the Spirits industry. Throughout her career, Sailor has been involved in every aspect of Spirits’ production, marketing, and distribution. Her work as an award-winning Mixologist and Spirits Specialist has gained recognition in local and national television and media. Living in different parts of the globe, specializing in cultural-based hospitality, and extensive training behind the bar and in production, became the catalyst for Sailor to become a staple in the Spirits Industry for the last three decades. Doing so while supporting larger causes as a lifelong Animal Rescuer, Brand Ambassador, and past Mentor for the American Craft Spirits STEPUP Internship. In 2023, Sailor became Executive Director of Good Deeds Spirits, a passionate collective of distillers and friends committed to supporting causes that lead to positive change. Each Good Deeds release benefits a cause, and a majority of revenues go directly back to each beneficiary. Sailor’s work in the Spirits and Hospitality Industry has been much more than a job. It is about cultivating abundant relationships and sharing the stories behind the spirits with the world. “I feel a deep commitment to support this mission. It is vital that we continue to promote access and support in the craft spirits industry for underrepresented individuals. The overwhelming support for this project during challenging times for craft producers highlights the strong, collaborative spirit that defines the American craft spirits industry. I am truly excited about the future of Good Deeds Spirits and the many initiatives we can uplift together.” - Sailor Guevara |
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